Monitoring and Evaluation
“ The Age of the Consumer is now. Consumer insights are not just a retail issue anymore. The very best producers are connecting with the end-user”

- Bruce T Peterson, Jr.

Impactful Panel Reporting
We advance on our journey only when we face our goal, only when we are confident and believe we are going to win out.
Brand Research at its best
We advance on our journey only when we face our goal, only when we are confident and believe we are going to win out.

Marketing Intelligence meets innovation

We are a Market Research company based in Nigeria. Driven by innovation-minded professionals who are poised to provide critical business solutions to clients.

  • Our  core team’s expertise spans over 30 years.
  • Founded by seasoned research professionals in response to emerging needs, IDS offers its clients topmost research and consultancy services that go beyond data collection.
  • With global experience and an unbeatable understanding of the Nigerian market, our team of experts is fully equipped to help you grow your business in your target markets.
  • We have successfully launched, positioned and repositioned several brands in the Nigerian market. 

Our Vision

“To make accessible quality consumer insights aimed at delivering innovative and cutting edge business solutions.”

Our services make a difference in the uncommon skills and experience of our professionals who are dedicated to their work and use simple processes to tackle complex needs that create verifiable value. 

Our clients endorse our work, customer management offering and service delivery.

Boet Research – Client Service Team

“Whatever your requirements, we will provide a bespoke solution to meet your needs.”

Across consumer and business-to-business markets, specialist samples and opinion leaders……

Consumer Research

Customer satisfaction is the most common form of market research in business-to-business markets and is often connected to quality and production measurement.

Social Research

We expound the benefits of bottom–up development by providing public policy research and insight to government and not-for-profit clients. Our work provides real value to policy makers by helping to uncover the unknown.

  • Usage and habit studies
  • Advertising test
  • Market entry research
  • Branding solutions
  • Market tracking
  • Customer satisfaction survey
  • New product development
  • Employee satisfaction survey
  • Pricing research
  • Market assessment research
  • Segmentation research
  • Advertising  Concept Test

What makes us tick?

We know that Clients are increasingly choosing vendors on the basis of long-term value, not long-term history

Outwit the Competition with innovative business Intel