We offer business consultancy services designed to guide decision making as our clients prepare to take on tomorrow’s markets.

Founded by seasoned research professionals in response to an emerging global need, Market Knowledge & Insight offers its clients topmost research and consultancy services that go far beyond data collection.

Our Core Services​

  • Usage and habit studies
  • Advertising test
  • Market entry research
  • Branding solutions
  • Market tracking
  • Customer satisfaction survey
  • New product development
  • Employee satisfaction survey
  • Pricing research
  • Market assessment research
  • Segmentation research
  • Advertising  Concept Test


Our  core team’s expertise spans over 30 years. Founded by seasoned research professionals in response to emerging needs, IDS offers its clients topmost research and consultancy services that go beyond data collection.

With global experience and an unbeatable understanding of the Nigerian market, our team of experts is fully equipped to help you grow your business in your target markets.We have successfully launched, positioned and repositioned several brands in the Nigerian market. 

Industries we serve

  • Media
  • Banking and finance
  • Telecommunications 
  • Consumer Goods (FMCG’s)
  • Manufacturing
  • Oil and Gas
  • Education
  • Education
  • NGO
  • Hospitality
  • World bank assisted projects
  • Insurance
  • Federal Government  Agencies

Research Methodology

Qualitative Research

Group discussions

  • why, what, who

Quantitative Research

Door to Door

  • how much, how important, what first, what most

Desk Research


  • Secondary Data
  • Database

Why Choose Us

  • Professionalism
    • Use of innovative research models and techniques
    • High awareness of our clients’ needs
    • Passion for client’s business
    • Involvement of experienced and senior personnel
    • Quality and proper project management and planning

  • Communication
    • Objective advice on appropriate methodology
    • Expatiation of research results and their implications to the business
    • Need for consistent predictability and actionable/manageable
    • Total client involvement from commission to execution.

We pride ourselves in our ability to deliver quality work in record time and on the level of commitment that we put into each project.

We offer you world class service that is both timely and insightful. Being mindful of the ever-changing peculiarities of the Nigerian environment, we have designed our services to remain flexible enough to suit your present and future needs in whatever sector of the economy that you choose to operate.