ABOUT US

We offer business consultancy services designed to guide decision making as our clients prepare to take on tomorrow’s markets.

Founded by seasoned research professionals in response to an emerging global need, Market Knowledge & Insight offers its clients topmost research and consultancy services that go far beyond data collection.

More about Us

We are a Market Research company based in Nigeria. Driven by innovation-minded professionals who are poised to provide critical business solutions to clients.

Our core team’s expertise spans over 30 years. Founded by seasoned research professionals in response to emerging needs, IDS offers its clients topmost research and consultancy services that go beyond data collection.

With global experience and an unbeatable understanding of the Nigerian market, our team of experts is fully equipped to help you grow your business in your target markets.We have successfully launched, positioned and repositioned several brands in the Nigerian market.

Industries we serve

Media
Banking and finance
Telecommunications
Consumer Goods (FMCG’s)
Manufacturing
Oil and Gas
Education

Education
NGO
Hospitality
World bank assisted projects
Insurance
Federal Government Agencies

Mission & Vision

With global experience and an unbeatable understanding of the Nigerian market, our team of experts is fully equipped to help you grow your business in your targeted markets. We pride ourselves

Mission

To help our clients grow their brands by providing invaluable insight to support decision making.

Vision

To make accessible quality consumer insights aimed at delivering innovative and cutting edge business solutions.

What we offer

We pride ourselves in our ability to deliver quality work in record time and on the level of commitment that we put into each project.

We offer you world class service that is both timely and insightful. Being mindful of the ever-changing peculiarities of the Nigerian environment, we have designed our services to remain flexible enough to suit your present and future needs in whatever sector of the economy that you choose to operate.

Insightful Qualitative Research

Qualitative research deals with perception. Our team includes expert qualitative researchers with a reputation for accurately capturing consumer perception regarding brands. By creating innovative scenarios for listening, we painstakingly take the time to understand what the consumer is trying to say, and position it in a wider strategic context.