We offer business consultancy services designed to guide decision making as our clients prepare to take on tomorrow’s markets.
Founded by seasoned research professionals in response to an emerging global need, Market Knowledge & Insight offers its clients topmost research and consultancy services that go far beyond data collection.
More about Us
We are a Market Research company based in Nigeria. Driven by innovation-minded professionals who are poised to provide critical business solutions to clients.
Our core team’s expertise spans over 30 years. Founded by seasoned research professionals in response to emerging needs, IDS offers its clients topmost research and consultancy services that go beyond data collection.
With global experience and an unbeatable understanding of the Nigerian market, our team of experts is fully equipped to help you grow your business in your target markets.We have successfully launched, positioned and repositioned several brands in the Nigerian market.
Industries we serve
- Banking and finance
- Consumer Goods (FMCG’s)
- Oil and Gas
- World bank assisted projects
- Federal Government Agencies
Mission & Vision
With global experience and an unbeatable understanding of the Nigerian market, our team of experts is fully equipped to help you grow your business in your targeted markets. We pride ourselves
What we offer
We pride ourselves in our ability to deliver quality work in record time and on the level of commitment that we put into each project.
We offer you world class service that is both timely and insightful. Being mindful of the ever-changing peculiarities of the Nigerian environment, we have designed our services to remain flexible enough to suit your present and future needs in whatever sector of the economy that you choose to operate.
Insightful Qualitative Research
Qualitative research deals with perception. Our team includes expert qualitative researchers with a reputation for accurately capturing consumer perception regarding brands. By creating innovative scenarios for listening, we painstakingly take the time to understand what the consumer is trying to say, and position it in a wider strategic context.
- why, what, who
Door to Door
- how much, how important, what first, what most
- Secondary Data